With the doorbuster deals touted by retailers on Black Friday, Cyber Monday, and increasingly on Thanksgiving Day itself, our holiday for expressing gratitude is in danger of being overwhelmed by a week of getting more. But a new annual tradition aims to restore the spirit of the season. Giving Tuesday—in the week following every Thanksgiving—had its inaugural year in 2012, when more than $10 million in donations was processed by tech partner Blackbaud, a 53 percent increase from the same day in the year before. In 2013, the donations reached $19 million. The gifts are paltry compared to the more than $820 million Americans give each day, but they are impressive considering the numbers count only the 3,800 nonprofits Blackbaud was tracking. Word spread on social media and through outreach from 10,000 partner organizations in all 50 states and overseas. Proponents hope the custom will catch on permanently and lead to more people giving more money to good causes. For helping turn our collective attention to the satisfactions of generosity, Giving Tuesday is something fresh to be grateful for.